Hinamatsuri, Tea, and the Turning of the Season
Share
As early March approaches, I find myself returning to the quiet beauty of Hinamatsuri (雛祭り) — Girls’ Day.
Celebrated each year on March 3, Hinamatsuri is one of Japan’s five seasonal festivals (五節句, gosekku). Families traditionally display hina-ningyō — ornamental dolls representing the Emperor, Empress, and attendants of the Heian court — arranged on red cloth platforms. The red symbolizes protection and auspicious beginnings.
The festival is also known as 桃の節句 (Peach Festival), honoring peach blossoms, which symbolize femininity, protection, and the arrival of spring.
Historically, dolls were believed to carry away impurities. In some regions, paper dolls are still floated down rivers in ceremonies called 流し雛 (nagashi-bina), symbolically washing away misfortune.
To honor this season of softness and renewal, I’ll be hosting a pop-up with Chef Tokara on Sunday, March 1 from 1–5PM.
Chef Tokara will present special Girls’ Day wagashi offerings inspired by tradition and spring flavors. Flowering Waters will serve matcha and hojicha drinks — grounding warmth to complement delicate sweetness.
March will also bring special tea offerings inspired by the turning of the season — teas that honor clarity, balance, and early bloom.
There is beauty in ritual.
There is power in flowers.
And there is sweetness in gathering.
Come have tea with us.
🌿 SEO Hashtags (English + Japanese)
English:
#Hinamatsuri #GirlsDayJapan #MatchaPopUp #JapaneseTeaCulture #Wagashi #FloweringWaters #SeasonalRitual #SeattleEvents
Japanese:
#雛祭り #桃の節句 #抹茶 #和菓子 #日本茶 #茶のある暮らし #五節句