Reintroducing Jyoraku Matcha – The Matcha Blend my family sold for 20+ years

Oh hey, matcha lover (or soon-to-be matcha lover), let’s talk tea. Not just any tea—Jyoraku Matcha. This is not a new blend; it’s a revival, a reunion, a long-lost love making its grand reentrance. Once upon a time, my family’s tea business offered this silky-smooth, umami-packed matcha to those in the know. Now, after some time away, I’m bringing it back. Why? Because some things are just too good to keep in the archives.

What’s So Special About Jyoraku?

Glad you asked. This ceremonial-grade matcha isn’t just Kyoto-grown—it’s a carefully curated blend sourced from select regions across Japan, then meticulously crafted by the legendary Nishimura family. These folks know their tea, and it shows. The result? A matcha that’s rich, creamy, slightly sweet, and gloriously smooth. No aggressive bitterness. No weird aftertaste. Just straight-up matcha bliss.

The Vibe? Calm, Focused, and Oh-So-Satisfying

Jyoraku Matcha isn’t just about taste—it’s about the experience. The kind that makes you slow down, take a deep breath, and just be for a moment. Sip it straight like a purist (highly recommended), or if you’re feeling indulgent—go on, be extra and fix yourself a latte. No judgment here. Either way, it’s a vibe.

A Matcha with a Story

This isn’t some random tea plucked off a warehouse shelf. It has history, tradition, and offers calm energy. It’s been trusted by Urasenkei tea practitioners (yes, the real deal), yet it’s just as happy being whisked up in your favorite mug at home. It’s versatile. It’s timeless. And it’s ready to make its way back into your daily ritual.

How to Enjoy Jyoraku Matcha

✔ Straight (Usucha) – For those who appreciate matcha in its purest form. No fluff, just flavor.
✔ Matcha Latte – Creamy, dreamy, and undeniably cozy.
✔ In Recipes – Smoothies? Desserts? A cheeky matcha cocktail? The world is your tea bowl.

It’s Back. And It’s Ready for You.

So here’s your invitation to experience Jyoraku Matcha—whether for the first time or as a sweet reunion. It’s here, it’s delicious, and it’s ready to be part of your tea-loving life. Ready to whisk? Let’s go.

Sourced with Integrity | Crafted with Care | Enjoyed with Intention