Why Drink Matcha Straight?

Today I prepared an ippuku — a simple, straight bowl of matcha — shared with a friend in antique cups that have been passed down to me.

Matcha lattes are beautiful and approachable. But drinking matcha straight is something else entirely.

When consumed without milk or sweeteners, you experience the full concentration of its bioactive compounds:

• Polyphenols and flavonoids, powerful antioxidants
• EGCG (epigallocatechin gallate), one of the most studied catechins in nutritional science
• L-theanine, known for promoting calm alertness

Peer-reviewed studies in journals such as Nutrients and PLOS ONE suggest green tea and matcha consumption may support cardiovascular health, cognitive clarity, stress modulation, and metabolic function.

For centuries, matcha has been consumed as a focused, intentional beverage. Not diluted. Not masked. Simply whisked with water and shared.

This is one of the world’s oldest elixirs — and modern science continues to validate what tradition has long understood.

Every unique moment is worth savoring.
Do it healthfully.

Stay inspired. Stay creative. Stay playful.
And remember — simplicity is powerful.